With our understanding of qualitative and quantitative methods, we can deliver tailored solutions for generating a comprehensive understanding of markets and target groups as well as goal-oriented optimisation of the marketing mix. This encompasses:
Understanding new and existing markets
Studies to identify market structures and market developments and potential (especially in emerging markets)
Identifying target groups and their needs
Quantitative segmentation studies and U&A studies as well as (participative and observatory) methods in order to gain a detailed understanding of consumer behaviour and motivations in different everyday situations.
- Concept | Concept screenings and benchmarking studies |
| Studies for the benchmarking of product performance in comparison to competitors, for target-oriented product optimisation and for the identification of product drivers; product portfolio analysis |
- Packaging | Studies to measure consumer perception of packaging on the shelf, for the optimisation of packaging communication performance, claim tests and screenings |
- Price | Studies for the identification of price elasticity and optimal price points |
- Communication | Advertisement tracking, studies for the identification of the communication performance of TV and radio spots and online advertising |
